Our Solutions
Our solutions are designed to meet organizations where they are and support them as they grow. We bring together strategy, creative thinking, and execution to solve real problems, not just deliver services. Whether you need leadership-level guidance, brand clarity, or tangible assets, our work is structured to create alignment, momentum, and lasting impact.
For organizations seeking clarity, alignment, and confident decision-making.
Fractional leadership support (brand, marketing, creative) • Brand strategy & positioning • Brand architecture & identity systems • Product and service differentiation • Audience research & persona workshops • Messaging and narrative frameworks • Strategic launch and growth planning
For building or refining how a brand looks, sounds, and shows up.
Brand identity design & visual systems • Brand voice & tone development • Logo systems and brand marks • Brand guidelines and toolkits • Rebrands and brand refreshes • Naming and brand language support
For translating strategy into clear, effective touchpoints.
Website design & development • Website content strategy & copywriting • Marketing collateral and campaign design • Presentation, pitch, and proposal design • Email and content marketing assets • Launch materials and go-to-market support
For translating strategy into clear, effective touchpoints.
Website design & development • Website content strategy & copywriting • Marketing collateral and campaign design • Presentation, pitch, and proposal design • Email and content marketing assets • Launch materials and go-to-market support
Supporting Narrative
Client: The Counter Narrative | Year: 2023
The Counter Narrative Project (CNP) partnered with ATOM + MYTH at a pivotal moment to refine its visual identity, strengthen digital marketing, and expand its reach. We immersed ourselves in CNP’s history and values, then introduced clearer processes, documentation, templates, and meeting cadences to support sustainable growth. The result is a cohesive suite of tools that has increased brand recognition, engagement, reach, and internal alignment—positioning ATOM + MYTH as a trusted partner in planning and executing CNP’s programs and campaigns.
Setting the Stage
Client: Muddy Water Live | Year: 2021
Muddy Water Live partnered with ATOM + MYTH to modernize its digital presence in a highly competitive events landscape. We rebuilt the brand guide from the ground up to sharpen recognition, then applied the updated system across social channels and email newsletters. The result was increased brand clarity and engagement, paired with a more effective communication strategy—driving a measurable lift in early ticket sales, a key performance indicator for the client.
Imagination to Bookshelf
Client: Monique Scarver | Year: 2024
When Monique’s twin daughters shared their imaginative stories, she saw the potential but needed guidance to bring them into the world. With no prior publishing experience, she partnered with ATOM + MYTH to manage the process end to end—from refining the manuscripts to sourcing and coordinating the right editor and illustrator. The result is Rylie and Kylie Adventures, a fully realized children’s book series now in market, with a clear path for future titles and expanded products built around the brand.
Building Black to School
Client: Black to School | Year: 2025
Black to School is a strong example of the ATOM + MYTH process in action. We began by defining the brand architecture—establishing Black to School as the parent brand with a clear mission rooted in educational equity and publishing—then developed This Ain’t on the Test as a connected podcast and edutainment platform designed to expand audience reach and generate long-term revenue. By aligning strategy, storytelling, and execution from the outset, the result is a cohesive, scalable brand ecosystem built for lasting impact.
Fractional Leadership, Measurable Impact
Client: eLo | Year: 2025
As fractional CMO for eLo Vegan Lifestyle, ATOM + MYTH provided strategic leadership during a period of growth and refinement. The work focused on clarifying brand voice, strengthening marketing systems, and aligning digital, retail, and experiential efforts to drive visibility and revenue. Through campaign planning, content strategy, and operational guidance, eLo sharpened its market position, increased engagement, and built a more cohesive foundation to support both immediate performance and long-term brand evolution.